iPod as big as the Mac?

It’s certainly looking that way to Apple. The iPod is the highest-volume item the company moves right now, with 1.4 million sold.

’It’s something that’s as big a brand to Apple as the Mac,’’ is how Philip Schiller, Apple’s senior vice president of worldwide product marketing, puts it. ’And that’s a pretty big deal.’’



Date
December 2, 2003