Yellow Pages hot commodity

Knowing the company I work for, the n3rdling thought I would be interested in this article. Yes, the Yellow Pages business is a cash cow. One of the reasons Bell Atlantic wanted to buy out GTE was that our Yellow Pages business was a major revenue generator; our last year prior to the merger,” GTE Directories accounted for 20% of all the revenue for all of GTE. I haven’t heard any numbers in the past two years regarding VZ Directories’ contribution to the overall revenue structure, but I’m sure it’s not as high a percentage. In addition to the economic downturn, we’ve got the former Bell Atlantic books dragging us down…

June 30, 2003